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Patriot Greenville Campus, Greenville, SC

CASE STUDY
Seller: Royal Bank of Canada
Challenge
For over 50 years, Liberty Life Insurance Company
maintained its headquarters on a 28.8 acre campus in Greenville,
SC. From 1954 to1984, as business grew, Liberty Life expanded the
site’s facilities four times to its current 348,442 square feet in
three office buildings. When the company was acquired by Royal Bank
of Canada in 2000, RBC immediately sold off Liberty Life’s claims
handling business to IBM. IBM then leased back the two office
buildings on the campus that housed these business units.
The newly formed RBC Liberty Insurance, a
subsidiary of Royal Bank of Canada, had no need to own the
headquarters site and wanted to become tenant at the property. The
entity needed a buyer that would acquire the property in its
entirety and offer a flexible leaseback structure designed for
amid-term regional location.
Additionally, the asset’s location in a secondary
market created a challenge for successful disposition. This factor
coupled with RBC’s operational objectives made selecting the right
buyer of prime importance in maximizing value and ensuring
efficiency in the transaction.
Solution
Patriot stood out as the buyer of choice for RBC.
The Patriot development team crafted an acquisition plan that
enabled the seamless disposition of the property over a
3-monthperiod.
With mid-term leasebacks to RBC and IBM, operations
continued undisturbed, and IBM transparently gained a new landlord.
As well, both companies retained loyal and experienced workforces
and were spared costly relocation expenses. By remaining in
Greenville, RBC left the community’s employment base intact and
ensured a continued positive legacy as a corporate citizen. Most
importantly, the RBC senior management team was now free to focus
their time, energy, and resources on core competencies keeping
their business, and not their corporate real estate, running and
prospering.
Result
This transaction resulted in 90% of the campus
being leased to RBC and IBM for seven and five years respectively.
RBC Liberty Life currently occupies 144,187 rentable square feet in
a four-story office building; IBM I & II remained in
204,255rentable square feet in a three and four-story office
building.
The property’s location in suburban Greenville and
a growing local demand in the area for Class A office space will
allow for a value add opportunity upon lease rollover. In the end,
Greenville maintained a long time corporate citizen, RBC and IBM
gained the lease terms they desired. The asset will continue to be
invested in and repositioned providing the suburban Greenville
market and Patriot Equities a quality asset they can be proud of
into the future.

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